Denise Stanley-Chard FRSA, MBA, PDACCI, DPHIL

Denise Stanley-Chard is an expert in project-based and practice-based education at all levels. Denise established TULIP Peer2Peer Learning Ltd. in March 2016, following 13 years of action-research with practitioners and employers in the Creative and Cultural Industries across Europe. Denise presented CLOCK and the research leading to CLOCK in a range of contexts from Creative Skills Europe, Validation of Prior Learning Biennale, Aalto University with MIT summer school, Beijing Normal University, Chengdu Music Cities Convention, many European conferences and in Washington DC, as part of the ‘Radical Innovation for Education’ Symposium funded by the National Science Foundation of America. TULIP provides a consultancy service in practice-based learning for Higher Education Providers and promotes, supports and delivers the CLOCK Programme (Collective Learning Open Curriculum Kit).


CLOCK validates and qualifies Sector Experts through an international creative and cultural industries competency-based programme. Sector Experts train as Peer Mentors and Reviewers to enable actual and aspiring members of the creative and cultural workforce to gain higher level qualifications. The learner sets the pace of learning in response to their individual professional and personal circumstances.

Denise worked as a consultant, advisor, researcher and facilitator during the period 1990-2013 for Arts and Entertainments Training Council, Metier, Creative Skillset, Cultural and Creative Skills, Cambridge University Architectural Research Group, Microsoft Research, Film London, London Development Agency, Burns Owens Partnership, Royal National Theatre and Art of Regeneration.

In February 2020 Denise and the CLOCK team delivered the first CLOCK Bootcamp programme in Melbourne with the Victorian Music Development Office.

In March 2020, Denise established TULIP Peer2Peer Learning BV at the Rozet, a Community Arts Centre and Library complex in Arnhem in the Netherlands. A response to the departure of the UK from the EU community which enabled the European Sector Experts to continue to deliver the CLOCK Programme with the focus on European Mobility in the Creative and Cultural Industries, and to further the validation and recognition of non-formal learning as a matter of social justice.

In 2016 Denise designed and piloted a MA Creative Enterprise programme validated by the Open University which was practice-based, interdisciplinary and aimed at integrating content creators and technologists. This programme aimed to attract non-traditional and mature students from a variety of creative and digital disciplines.

Denise’s previous innovations in the music industry include the development of an entirely practice-based learning programme, conceived to train black managers for the music industry in Tottenham’s Selby Centre. Students achieved credits equivalent to the 1st year of university from Middlesex University’s Work-based Learning programme. Students, many with no prior qualifications, achieved places and an undergraduate degree on the BA Commercial Music Programme at Westminster University. This programme was known as the Music Business Course and delivered through running a record label project in which learners released a 12” record, having signed a deal with an artist.

Denise has previously worked as a trainer-consultant with the management teams of EMI, Virgin, Barclays Media and BT. She has designed and delivered undergraduate and postgraduate programmes in creative and cultural industries for several universities including Middlesex, LIPA, Westminster, Kent and City University. She developed innovative grass-roots skills training in the community and further education sectors including programmes at Lewisham Academy of Music, the Albany Empire, Barnet Arts Centre, Haringey Arts Council, Collage Arts, Lewisham College and the College of North East London.

Denise is an advocate for the recognition of skills and validation of prior learning in an industry setting since 2002. Since 2005, Denise has engaged in six European-funded Vocational Education Programmes. She facilitated the mapping and developing of the roles and competencies for the Creative and Cultural Industries across the EU. This was key to the development of Professional qualifications at EQF Levels 4,5 and 7 and the means to pursue the objectives of building core competencies and a relevant curriculum for a non-formal ‘university’ for the CCIs.

She began her career as a folk musician and benefitted from a free Higher Education to achieve 1st Class BSc Honours degree in Music in 1979 and a PhD in Ethnomusicology in 1989. Later, in 1992 she undertook an MBA to become a Creative and Cultural Industries consultant. Denise carried out a series of research projects over the years funded by the Arts Council of Great Britain, Greater London Arts, London Development Agency, and several Local Authorities across the UK with topics ranging from youth arts, disability arts, young families, and Intergenerational patterns in arts, leisure and sports.

In the autumn of 2018, Denise worked as a consultant for ACM, a college that delivers contemporary music and games education for Higher Education and Further Education students with a 25-year track record. Denise was commissioned as a cultural engineer to contribute to organisational culture and development. She re-joined ACM 6 months later to take on the role of Chief Learning Officer, to pilot CLOCK style boot camps with students and to drive project-based and interdisciplinary learning and innovation working in partnership with the Executive Chairman, Kainne Clements. During the period March-September 2020, Denise led the transformation of ACM’s programme to digital delivery to accommodate the COVID-19 pandemic and then piloted a blended model of delivery from September 2020.

Connect with Denise on LinkedIn