Liz Appleby

Liz is a partnership and programme development consultant working in the creative and cultural industries. Outside of this, she is a freelance writer, editor, and independent researcher. Liz is also an active member of the advisory board of Tileyard Impact, a London based community interest community that works with talented creative young people from disadvantaged backgrounds. 


Liz spent several years at UK sector skills council Creative and Cultural Skills working in advocacy and policy for the UK’s creative industries. While there she collaborated with regional, national and international organisations across music, live events, heritage, advertising and visual arts to create talent development programmes that addressed the lack of diversity in the industries and increased career opportunities for young people from non-traditional backgrounds. Partners included Warner Music Group, Universal Music Group, EMI, Tate, Saatchi and Saatchi, English Heritage, National Trust, and others. 


During her time at the organisation, she successfully lobbied the UK Government to commit to long-term investment in skills and workforce development programmes for the UK’s creative industries and led the campaign which launched the creative industries backed Creative Apprenticeship, which created hundreds of new career opportunities for young people. She connected with international partners and was invited by the Canadian Theatre Sector and Canadian Government to speak at conferences in Vancouver and Ottawa to share her experience of creating workforce development programmes for the creative industries. 

Liz took the knowledge and experience gained from working on high profile, political, strategic campaigns and set up her consultancy, LA Consulting. As a consultant, clients have included the British Phonographic Industry (BPI) where Liz led the design and delivery of their talent development and creative careers initiative for youth music project, The Big Music Project. With UK Music she oversaw the activities of UK Music’s Skills Academy and conducted evaluation research for their programmes. Liz has also advised start-ups on new programme development and communications and delivered market intelligence research for clients in the music and education sector.

In her earlier life, Liz lived in a music community in New Zealand and developed a passion for DJing at a time when women DJs in electronic music were rare. Djing allowed her to indulge her love of music, expand her cultural horizons and travel as far afield as Siberia. This experience led her to music production, and she completed a practice-based degree in music production and later completed her music degree. She still finds time to experiment with composing electronic music.

Outside of her professional consultancy, Liz is a freelance writer and has written about music, art and culture for various online publications. In 2016 she started a parallel career path, embarking on an Msc. in English Literature where her research examined social and racial representation, identity construction, and urban aesthetics in US literature. 

In the past few years, Liz has developed new connections with partners in Europe, collaborating with creative and cultural partners and institutions across Greece, Italy, Netherlands and Spain on the co-design of peer mentoring and creative learning programmes.

Liz is a CLOCK Sector Expert and currently works with CLOCK on programme, community and partnership development. Connect with Liz on LinkedIn.